From scattered data to a single source of truth

Wiśniowski, a leading European manufacturer of gates, doors, fences and garage solutions, partnered with FINALLY to unify scattered data sources and standardize internal and customer-facing processes.

The transformation delivered a single source of truth, improved efficiency and scalable growth — all powered by Salesforce.

Replace fragmented tools, emails and spreadsheets with one standardized Salesforce environment — connecting sales, service, marketing and operations into a single, scalable backbone for growth.

Before the transformation, Wiśniowski's commercial organization was held back by:

• Data scattered across departments, emails and phone calls.
• Knowledge dependent on individual sales reps' lifecycle.
• Non-standardized sales and service processes.
• Inconsistent customer experience across touchpoints.
• Limited visibility into overall business performance.

FINALLY led the end-to-end program, building the future operating model around five pillars:

The unified platform delivered impact you can see in the numbers and in day-to-day work:

• One single source of truth for customer relationships.
• Operational efficiency across teams.
• Standardized, personalized partner experience.
• Flexibility to adapt and respond to market changes.
• Reduced legal & financial risks through Salesforce governance.

The solution is built on a connected Salesforce stack:

• Sales — pipeline, accounts and quoting standardized across the organization.
• Service — case management tuned to dealers and end customers.
• Platform — shared data model, automation and governance.
• Experience — consistent touchpoints for internal teams and partners.
• Integration (MuleSoft) — connecting CRM, BI and marketing systems.
• MC & DC — Marketing Cloud and Data Cloud for unified customer engagement.
• Tableau — analytics and reporting on top of the unified data layer.