From Legacy CRM to Scalable Growth

Pracuj.pl is a leading recruitment and career job board in Central and Eastern Europe, connecting millions of candidates with thousands of employers across the region. As the business scaled, the team partnered with FINALLY to expand its digital transformation on Salesforce — building a foundation strong enough to support the next decade of growth.

The program replaced a legacy CRM that had hit a ceiling — delivering scalable growth, standardized processes, and real-time insights across Sales, Service, Marketing and Data Cloud.

Before the transformation, the team faced a set of growth blockers familiar to fast-scaling platforms:

• Legacy CRM had reached its development limits.
• No ability to track quantitative and qualitative sales data.
• Overload of notifications and lack of prioritization.
• Low adoption of the existing CRM system.
• Insufficient support for data analysis.

FINALLY and Pracuj.pl co-designed a multi-year roadmap that aligns evolving business goals with platform capabilities — delivering value in every wave while keeping the door open for what's next.

The transformation delivered impact across every layer of the go-to-market motion:

• Higher pipeline visibility and forecasting accuracy.
• Full CRM adoption and user engagement, including commission rollout.
• Less manual effort through process standardization and automation.
• Better customer experience and service quality.
• Shorter time to market.

The partnership keeps deepening across data, automation and customer experience:

• Scaling Data Cloud use cases across Sales, Service and Marketing.
• Activating AI-driven prioritization and recommendations for sales teams.
• Expanding automation to reduce manual work and free up strategic capacity.
• Continuing platform excellence support — year after year.